Social media multiplies British timber message

Social media activity, including a Thunderclap (joint Tweeting campaign), the launch of an e-postcards series, and posts on and from multiple Grown in Britain Week events, culminated in the campaign gaining over 2.5 million ‘impressions’ – opportunities to view its messages promoting British-grown wood – during the annual celebration from 9-15th October.

Grown in Britain Week was welcomed in by Parliamentary Under Secretary of State for Biosecurity & Rural Affairs, Lord Gardiner of Kimble, in Westminster. This was followed by a joint conference to demonstrate the commercial value of woodlands, staged by Grown in Britain, the Forestry Commission, and the Country Land & Business Association. Running parallel but at Timber Expo, Grown in Britain partnered the British Woodworking Federation to demonstrate the use of British-grown hardwood and softwood in two exemplar timber windows.

Grown in Britain licence-holders held their own events and promotions, adding to the week’s activities. The campaign’s Thurderclap – an online mass-Tweeting event to promote British timber – was supported by individuals, the media, organisations and companies like, gaining a social reach of over 416,000.

“We’ve been both gratified and overwhelmed by the generous support of so many individuals, organisations and licence-holders, all coming together in support of British-grown timber and our forests and woodlands,” says Grown in Britain CEO Dougal Driver. “We plan to keep up the momentum with our weekly ‘Old Chestnuts’ e-postcards, a newsletter, further partnerships and media activities, to maintain and expand the good wood business represented by timber that’s Grown in Britain.”

The Old Chestnuts postcard series can be accessed on the campaign’s website at: www.growninbritain.org, and will be seen weekly on Twitter: @GrowninBritain.