Social media activity, including a Thunderclap (joint Tweeting campaign), the launch of an e-postcards series, and posts on and from multiple Grown in Britain Week events, culminated in the campaign gaining over 2.5 million ‘impressions’ – opportunities to view its messages promoting British-grown wood – during the annual celebration from 9-15th October.
Grown in Britain Week was welcomed in by Parliamentary Under Secretary of State for Biosecurity & Rural Affairs, Lord Gardiner of Kimble, in Westminster. This was followed by a joint conference to demonstrate the commercial value of woodlands, staged by Grown in Britain, the Forestry Commission, and the Country Land & Business Association. Running parallel but at Timber Expo, Grown in Britain partnered the British Woodworking Federation to demonstrate the use of British-grown hardwood and softwood in two exemplar timber windows.
Grown in Britain licence-holders held their own events and promotions, adding to the week’s activities. The campaign’s Thunderclap – an online mass-Tweeting event to promote British timber – was supported by individuals, the media, organisations and companies like, gaining a social reach of over 416,000.
“We’ve been both gratified and overwhelmed by the generous support of so many individuals, organisations and licence-holders, all coming together in support of British-grown timber and our forests and woodlands,” says Grown in Britain CEO Dougal Driver. “We plan to keep up the momentum with our weekly ‘Old Chestnuts’ e-postcards, a newsletter, further partnerships and media activities, to maintain and expand the good wood business represented by timber that’s Grown in Britain.”