Heal’s produces totally British ash Furniture collection header image

Heal’s produces totally British ash Furniture collection

New dining furniture is made from ash from UK woodlands and travels only 180 miles from forest to store

Exclusive to Heal’s, the Cranborne dining furniture is crafted using solid English ash from the Cranborne Estate in Dorset.  The range beautifully blends British-grown timber with a Scandinavian-influenced aesthetic.  This pioneering collection’s journey, from sourcing the timber to the product’s arrival on the shop floor, covers an estimated distance of 180 miles. 

Screen Shot 2014-07-09 at 17.17.21

 

The Launch

The Cranborne collection was unveiled during Grown in Britain Week at Heals flagship store by Dan Rogerson, Parliamentary Under Secretary and Dr Peter Bonfield, Chairman of Grown in Britain. 

grown in britain week launch

 

A film specially commissioned to document the pioneering project and process showcases the design and craftsmanship that go into the collection.  It aims to encourage customers to think about sustainability, the future of British woodlands and how this affects our everyday lives. 

The Future
 
Heals is committed to supporting the use of British timber and Grown In Britain. It’s working with craftsmen who share its passion including Sebastian Cox who is championing locally coppiced hazel and British oak.

“Will Hobhouse and Heal’s are to be commended for their excellent and innovative approach to providing a market for British hardwoods and the broadleaf woodlands they are derived from. Heal’s has beautifully encapsulated the ethos and spirit of Grown in Britain which is helping to create a sustainable future for our woodlands and forests.” Dr Peter Bonfield OBE FREng, Chairman, Grown in Britain.