Gain a marketing edge with a Grown in Britain licence
A Grown in Britain Christmas tree licence provides your customers with an assurance that your trees are fresh and grown locally in the UK, giving you a distinctive marketing edge over imported trees.
Using the Grown in Britain brand also shows your customers that your trees are produced responsibly using best practice. Licence holders are assessed against the Grown in Britain Christmas tree standard.
Grown in Britain is not a membership organisation and being independent allows us to deliver and enforce a robust licensing scheme which has been designed specifically for Christmas trees.
The Grown in Britain Christmas tree licence is a mark of UK sourced Christmas trees and an assurance that the trees have been cut no more than 15 days (Norway spruce) or 28 days (other species) before arrival at the retail site.
Grown in Britain Christmas tree licence holders include major tree growers such as the Forestry Commission and The Crown Estate. John Deakin, Chief Forester at The Crown Estate says there is a lot of synergy between Grown in Britain’s objectives and the Estate’s activities on woodland management, firewood and Christmas trees:
“Windsor Great Park has a strong brand and the Grown in Britain Christmas tree licence complements it and helps our provenance story. We encourage our customers to ask where their Christmas tree comes from and so Grown in Britain’s work around freshness and provenance is very constructive.”
At the Balcombe Estate in Sussex, Head Forester Jamie Kirkman says the Grown in Britain Christmas tree licence is a good marketing point: “When we explain to customers what the Grown in Britain brand means, people love it. Customers are increasingly interested in sourcing local produce and the Grown in Britain licence provides a guarantee that our trees are grown here, not imported.”
The latest Christmas tree growers to be accredited by Grown in Britain are Infinity Christmas Trees. Chief Executive Dave Brown comments “Achieving the high standards that Grown in Britain demand means we can be confident our plantations of fresh British Christmas trees meet these criteria and the exacting standards our customers require.”
Forest Holidays, which offers year round short breaks and holidays in timber cabins at Forestry Commission locations across the UK, sources all its Christmas trees from suppliers licensed by Grown in Britain.
Bruce McKendrick, Chief Executive Officer says: “Our guests value and love Britain’s forests – it’s one of the main reasons that they choose to stay with us. We are delighted to showcase the quality of British Christmas trees and demonstrate the vital importance of the UK’s woodland industries.”
To find out more about becoming a Grown in Britain Christmas tree licence holder, download more details and an application pack here.