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For retailers

The British retail sector is a diverse, exciting, and forward-thinking sector. It’s a sector that both drives and recognises changes in attitudes and behaviours and can both determine and respond to consumer needs. It’s also an enormous sector. Retail sales in 2013 accounted for £321bn and 20% of UK GDP and the sector’s combined purchasing power is £180bn.

Responding to customer demand for British timber products

Retailers can get involved with Grown in Britain by procuring, selling and building with British timber harvested from British forests. This gives retailers the opportunity to support British woodlands, British wood and the £4.1bn industry that turns trees into tables, towers and toys.

The role of retailers in dealing directly with customers is vital in the quest to connect people to woodland management and the creation of new forests through the functionality, versatility and beauty of the wood they produce.

What’s in it for me?

Getting involved with Grown in Britain means you and your customers know where the timber you’re using, buying or selling comes from. By buying British timber – timber that carries the Grown in Britain logo – you’re supporting British woodlands and the benefits they bring to our economy, environment and wildlife. You’re also able to promote your supply chain’s integrity and product origin through the logo.

Find more about the logo, the licence and our assurance programme.

Who else is involved?

Grown in Britain licence holders exist at every stage of supply chain – right from the original woodland owner. Our Grown in Britain retailers sit at the end of the supply chain, working with the public to showcase the incredible breadth of products made using home grown British timber.  Major highstreet brands including B&Q, Travis Perkins, and Heal’s are already involved in bringing new home-grown products to the market.

Victoria ap Gwenydd, Online Marketing Manager, Heal’s

“At Heal’s we’re proud of our British heritage and we’ve worked to evolve and support developments in craft and industry for more the 200 years in order to bring the best quality design and furniture to homes.

“Grown in Britain is a huge opportunity to continue to promote the importance of British timber and the unique industry that makes use of it, and we’re proud to be associated with the project. In October last year, we were one of the first companies to develop and sell a brand new range of furniture that was backed by Grown in Britain. ‘Cranborne’ – named after the woodland in Dorset – has been a success for us and we’re thrilled to be involved in the Grown in Britain journey.”

Sebastian Cox, Sebastian Cox furniture

“It’s really encouraging to see consumers express a preference for British grown food and a significant increase in the Union Jack stamp we see on everything from apples to chickens, so I’m delighted we’re about to experience the same revolution in the timber industry.

“I’ve always encouraged customers to think about where their wooden objects come from, but I can’t spark a change overnight, and people simply don’t connect their chairs and tables to the woodland up the road. That’s why Grown in Britain is so important, and I’m thrilled to see the organisation spark debates and discussion on where wood comes from and why that’s important.”