For retailers

The British retail sector is a diverse, exciting, and forward-thinking sector. Retail sales in 2013 accounted for £321bn and 20% of UK GDP and the sector’s combined purchasing power is £180bn.

What’s in it for me?

Grown in Britain certification shows your customers that you support the UK forest industry. With the use of the certification mark you:

  • increase visibility of products made from home grown UK timber 
  • provide assurance that your timber products come from sustainably managed woodlands
  • show your customers you’re supporting British woodlands and the benefits they bring to our economy, environment and wildlife
  • promote your supply chain’s integrity and product origin through the certification mark

Being Grown in Britain certified supports British woodlands, British wood products and the £4.1bn industry that turns trees into tables, towers and toys.

Who else is involved?

Grown in Britain certificate holders exist at every stage of supply chain – right from the original woodland owner. Major highstreet brands including B&Q, Travis Perkins, and Heal’s are already involved in bringing new home-grown products to the market.

Victoria ap Gwenydd, Online Marketing Manager, Heal’s

“At Heal’s we’re proud of our British heritage and we’ve worked to evolve and support developments in craft and industry for more the 200 years in order to bring the best quality design and furniture to homes.

“Grown in Britain is a huge opportunity to continue to promote the importance of British timber and the unique industry that makes use of it, and we’re proud to be associated with the project. In October last year, we were one of the first companies to develop and sell a brand new range of furniture that was backed by Grown in Britain. ‘Cranborne’ – named after the woodland in Dorset – has been a success for us and we’re thrilled to be involved in the Grown in Britain journey.”

Sebastian Cox, Sebastian Cox furniture

“It’s really encouraging to see consumers express a preference for British grown food and a significant increase in the Union Jack stamp we see on everything from apples to chickens, so I’m delighted we’re about to experience the same revolution in the timber industry.

“I’ve always encouraged customers to think about where their wooden objects come from, but I can’t spark a change overnight, and people simply don’t connect their chairs and tables to the woodland up the road. That’s why Grown in Britain is so important, and I’m thrilled to see the organisation spark debates and discussion on where wood comes from and why that’s important.”